When you create a data presentation
You Have Trouble Figuring Out What Key Points To Pull out of the Data Set You’re Using
1) Ask The Right Questions – What’s The Goal Here?
2) Have A Checklist of What To Search For
3) Create An Impact Gauge – Is That Insight Important?
It’s challenging to weave all the key insights you discovered into a theme, where they all support a compelling story
1) Group Your Insights Into Themes & Rank Them
2) Organize The Flow – Using Narrative Blocks
3) Theme Setup – Supporting Material You Need
When you present the data, you’re constantly interrupted by people asking what time period, or what the creative was, or for more context
1) WhySetup Content Gets The Audience To Experience
2) Curate Every Word – Be Ruthlessly Efficient
3) Decide In Advance - What Reaction Do You Want?
You hear complaints the slide is “too busy”. People ask you to explain your chart. You sense they aren’t “getting it”. There’s no “a-ha!” moment.
1)Follow Ken’s OAIR Principle
2) Checklist For Your Chart – Font, Clarity, Scale
3) Is Everything Needed? – A “Harmony” Gauge
Not sure whether to sit or stand? How often do you “check-in” with them? Are they reading while you speak, and you have to repeat yourself? Do animations &builds fall flat?
1) GoodUse Of Builds – Open A Tap, Not A Firehose
2) Tell Them Where To Look – Be Explicit
3) Verbal Signposts – Your Voice Is The Guide
Do you lack confidence? Do you speak too fast? Too softly? Are you intimidated by senior mgmt. or large audiences? Do other team members interrupt to “cover for you”?
1)Use Tone & Inflection - Storytelling Guidelines
2) Pausing Lets The Audience “Catch Up”
3) Project Authority – You Have Data; They Don’t
No one asks any questions. The audience looks like they want to be anywhere else. People are checking email on their phones. No one seems to be having any fun?
1) Drama Building – Take Cues From Hollywood
2) Unanswerable Questions Engage Audiences
3) Making Data Fun – Teach, Entertain, Empathize
Do “curveballs” throw you off? Some people are remote, but others are in person. A senior client dominates. Technical glitches. Someone asks for data you don’t have?
1) Hidden “Point” System – How “Credit” Works
2) Overcome Skepticism With Priority Ranking
3) Making Mistakes – Humor Makes You Human
Ken Insana hasgiven over 1,000 client presentations and spoken at nearly 20 conferences inhis 20+ years' experience analyzing & presenting data. During thistime, he founded the 1st analytics department at Initiative, led Auto &Travel research at AOL, and ran a sales matchback product at J.D. Power. In these roles, Kendiscovered a huge gap between the analysts who crunch the data, and theaudiences who receive the data.Simply put, most datainsights get lost in translation. Thesolution? Upskilling data analysts inthe art of data storytelling & presentation skills. In his data consultancy, Magic Metrics, Ken wants to teach analysts how to turn insights into compelling data stories that truly make an impact.
Choose the path that is right for you
5 week program, meets weekly for 90 minutes, you & 4 other students
In this program, we’ll focus on a different topic each week. The instructor demonstrates examples, and each student gets a chance to do the exercise. Then a group discussion will be had. At the end, each student receives customized homework to complete with a partner before next weeks’ session.
Benefits of the Cohort Class:
Social Learning Environment: many people benefit from watching “someone else go first”, then trying it themselves.
Ability To Work In Groups: Pairing up with a classmate can make homework easier. Two heads focused on a challenge are better than 1.
“Introvert Friendly" For those naturally shy, this format can ease into getting comfortable with presenting. A shared group experience.
Cost-Effective: A lower financial commitment, but you still take tangible steps towards building your future data presentation skills.
1, 5, or 10 hour-long sessions. You set your own frequency & schedule
In this program, we discover your focus areas from your feedback, and the coach observing you present live material. Together you build a customized learning plan, prioritizing the areas with highest potential for growth. You’ll get customized homework, examples shown in each session, and ability to ask unlimited questions.
Benefits of 1:1 Individual Instruction
Initial Skill Assessment: A personalized comprehensive evaluation of your current skill set, experience, & specific areas for improvement.
Customized Curriculum: coaching modules designed 100% for you, with very detailed feedback, tailored to your unique persona.
Flexible Scheduling: Coaching sessions can be scheduled anytime, including weekends & evenings, to fit your busy lifestyle.
Ability To Go More In-Depth: You can cover any topic in more depth than is possible in a set curriculum class with more students.
