LOOKING TO AUDIT YOUR SITE?

WEB ANALYTICS AUDIT

A web analytics audit involves thoroughly assessing the accuracy of your data, the effectiveness of your tracking code implementation, and the configuration of your analytics tool.

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Review the current analytics setup and integration
Initial identification of any noticeable discrepancies or issues
Examine tracking code implementation (e.g., Google Analytics, Adobe Analytics, etc.)
Check for data duplication, missing data, or inaccurate data reporting
Ensure goals and events are set up to measure key user actions... etc.

Magic Metrics

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